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THE CHALLENGE

At the time, the website was seen as an afterthought by leadership, and we couldn't blame them. After all, organic traffic was low and conversion almost non-existent.

HPI’s brokers, agents, partners, & investors were not leveraging the website as part a meaningful part of their business processes.

THE CHALLENGE

HPI, and by extension, their competitors exhibited similar templated web experiences as the majority of businesses in the real estate & investment space.

These sites generally leverage static content, generic property listings, and a recycled template offered by real estate marketing groups.

Blacksmith's mission was to challenge the status quo within the industry, with an impactful branding effort and a property listings experience that would not only function as intended, but also delight users.